Suntec - Details Run Deep
Print, Paid Social Media, Paid Advertising, Photo, 3D Modeling, Design, Strategy
Goal: Create paid ads that showcased that Suntec is a different concrete company, and quality is their biggest differentiator.
Challenges: Coming up with taglines and quick phrases. Also ensuring the correct people were exposed to the ads.
Solutions: We did the basic geotagging for the ads, but to drive them further we put them as magazine and website ads for venues that were running some of the company’s white papers about quality and project.
Results: The team reported high numbers of clicks on the ads driven from the white papers.
Alliance - This is our Home
Video, Photo, Design, Social Media
Goal: Create some buzz before they were one of the keynote presenters at an affordable housing conference.
Problems: Limited budget and schedule. We only had 45 days before the conference to get the idea, create the content, and get it out to people in a meaningful way.
Solutions: We did a very limited paid ad campaign, social media posting, and gave them tools to be able to tie their table at the event back to the social posts and videos on their website. We also designed a shooting schedule that was tightly scripted and gave us the ability to shoot several locations and people in one day.
Outcome: The company said they felt the campaign was a success. People came to their booth knowing who they were. It also was a positive boost for their employees who really enjoyed being part of the content and taking pride in what they did. The fact that it was seen by others outside of the organization gave visibility to team members that wouldn’t normally get it.
Corbins Electric – Experts
Photography, Design, Strategy
Goal: The CEO of Corbins came to us and said, “I want something so cool my buddies stop me on the golf course and mention it.”
Problems: We were given the parameter of paid ad slots in magazines they had already purchased advertising.
Solutions: They wanted to feel like an edgy company who were experts at what they did. We settled on the MVP of the industrial Industry and set to work designing.
Outcome: It worked. It seems simple, but he wanted clout and he got it. Several of his fellow industry leaders stopped him and told him how cool his ad was. It helped him start conversations with new business leads and enabled himself to to have an easy way to differentiate himself from his competition.
BEA – Launch A Product
Goal: Create exciting launch content to be played at an event for 20,000+ people to launch the new product line.
Problems: We needed to create an under 1 minute launch video and 3 social media videos for post launch.
Solutions: This new product lineup was completely different than anything the company had done before. It needed to feel completely new. So we did color combos and people connections.
Outcome: The videos were really well received by the sales teams and refused. It was also met with raucous approval at the event.
Headshots
Headshots provide consistency and are one of the most important ways you can communicate who you are with potential clients or employees.
Papa Bear Coffee – Product Photos
